Effect of Network to Knowledge and Experience for Internationalization in Garments SMEs of Gujarat

 

Amish Vinodbhai Udani, Shankar Chelliah

Universiti Sains Malaysia

*Corresponding Author E-mail: avu14_man006@student.usm.my; shankar@usm.my

 

ABSTRACT:

Small Medium Enterprises (SMEs) particularly Garments industry in Gujarat has been internationalizing rapidly during the last two decades. International knowledge and experience plays an important role in internationalization, however some studies suggest that SMEs lacks from these components and suffers difficulties in internationalization. Besides, previous research claims that network has a significant role in internationalization. Therefore the objective of this paper is to discuss the moderating relationship of network to international knowledge and experience for internationalization of garments SMEs. To conceptualize, thorough literature review has been carried out. The paper highlights the importance of network for SMEs to internationalize.

 

KEY WORDS: SMEs, International Knowledge, International Experience, Network, Internationalization, Readymade Garments.

 

 

 


1. INTRODUCTION:

Garments SMEs plays an important role in the economy of Gujarat state. Garments SMEs in Gujarat lacks international knowledge and experience that affects its competitiveness to become pioneer in India. International Knowledge is vital for sustainable process of internationalization (1). Several research related to SMEs in knowledge-intensive industries, network has been seen as determinants of internationalization (2, 3). Firms strategic focus such as knowledge, experience and network are the factors of success aspect in the internationalization (4). This study will contribute to the development of garments SMEs for internationalization, by exploring the relationship of network with international knowledge and international experience.

 

2. OBJECTIVES:

The main focus of this study is to analyze the relationship of network on international knowledge and international experience for internationalization of garments SMEs of Gujarat. As knowledge, experience and network plays an important role for the success of international business (4), however SMEs face trouble for internationalization as of lack of international knowledge and experience (5, 6).

 

3. LITERATURE REVIEW:

3.1 Network

Several studies have discussed the role of international networks in firms’ internationalization process. International network plays an important role in enhancing knowledge creation in business relationships for small firms (7-9).  In several studies it has been observed that business relationships can play a critical role in the early internationalization of SMEs firm (8, 10-12). It has also been discussed that network constructs can be used effectively for understanding and explaining SME Internationalization (13-15).

 

According to (16), firms develop and distribute products in foreign markets through business networks, which, through providing local market knowledge, lower uncertainty and therefore allow for faster internationalization. Networks can provide SMEs with resources which they would otherwise be unable to create or obtain on their own.

 

The SMEs’ ability to conduct international business is based on their experience in foreign markets and operations (17). Internationalization increases the need for complex collaborative networks and communication among SMEs in different geographic zones (18).

 

3.2 Internationalization

Internationalization itself entails considerable risks and challenges that are discouraging to most managers, particularly those who have partial knowledge of foreign markets and do not possess the experience of conducting business in such market.(19).

 

As business viewpoint, use of network is essential for the internationalizing SMEs based in developing economy – its relationships with domestic clients, colleagues and even casual encounters can provide firm with clients in new markts (20, 21). International business opportunities can be found through a range of network-supported system, thus SMEs should consider network building and the use of social capital for internationalization (22).

Prior research identifies a variety of factors that influences firms’ internationalization. Particular attention has been paid to the roles of decision makers, and their international knowledge, experience, formal and informal contacts (23, 24).

 

3.3 International Knowledge and International Experience

SMEs encounter significant challenges in obtaining recourses, foreign market knowledge, overseas contacts and business opportunities, and achieving organizational feasibility for developing foreign business (5, 6). SMEs overcome their resource constraint by forming business networks to acquire these resources and to benefit from being larger in size as a result of their networks. For example, firms that have incomplete foreign market knowledge and experience seek this knowledge from their suppliers and customers (25).

 

The two important elements in internationalization process are international networking and knowledge (15). In SMEs manager plays an important role in identifying the stimuli for internationalization. The manager may not have the knowledge, however, to recognise these internationalization stimuli when they appear. It is the manager who decides whether the firm will pursue internationalization opportunities that their network counterparts initiate. A manager can inhibit internationalization of the firm although the network wants to drive it into internationalization (10).

 

4. CONCLUSION:

After going through a thorough literature we suggest following framework for internationalization of SMEs. Many studies suggests that network has a positive relationship with internationalization (2, 15), several studies describes network has a significant role with knowledge (7-9, 16) and lack of experience can be countered by seeking information from network (25), thus we assume that network would have positive relationship between international knowledge and internationalization, as well as between international experience and internationalization.

 

 

 

Figure 1 Role of Network in Internationalization (Conceptual Framework)

 

This study will contribute to the literature of internationalization, and its practical implementation will be helpful to the garments SMEs to increase their international business, this model might also be helpful to some other SMEs in same region or different region furthermore it might be applied to industries other than garments SMEs.

 

5. REFERENCES:

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Received on 06.03.2016               Modified on 05.04.2016

Accepted on 23.04.2016                                      © A&V Publications all right reserved

Asian J. Management. 2016; 7(2): 133-135.

DOI: 10.5958/2321-5763.2016.00019.6